"New Selling The All American Wonder" Manual
Complete account of Willys-Overland Motors, Inc. advertising and their battle with the US Government to capture the rights to the JEEP trade name.
58 full-page color WWII Willys-Overland jeep ads. Full descriptions of ads and illustrations.
104 pages - 10.5" x 14"
Fits:
41-45 MB
41-45 GPW
46-49 CJ-2A
49-53 CJ-3A
53-64 CJ-3B
55-71 CJ-5
50-52 M38
52-66 M38A1
48-51 Jeepster
46-64 Truck
46-64 Station Wagon
